Sometimes grouping all the different types of technology companies into one market sector seems like overkill with the amount of different company types.
There are digital media companies, cloud computing companies, software innovators, information technology companies, electronic companies, and so many more.
But a huge section of money appears to be shifting into this ONE part of the tech world right now…
The technology sector is filled with breakout companies. That’s just part of how the tech world works. An innovation can turn a tiny startup into a giant overnight.
But the individual companies aren’t the only things that can breakout…
Right now, the online advertising technology section appears to be quickly moving toward the forefront of the technology sector as big-time companies are making moves in a struggle to gain supremacy.
The most recent news on that front is that large ad agency Publicis Groupe SA is buying a 20% stake in digital-advertising technology company Matomy Media Group Ltd.
This is just the latest effort of a big ad agency to build up online technology capabilities.
French ad giant Publicis continues efforts to expand after a planned merger with U.S. rival Omnicom Group Inc. (OMC) was abandoned.
And this moves comes just a month after another Publicis rival, WPP PLC, announced a $25 million investment in AppNexus, an advertising technology company.
It’s becoming more and more clear to me that this niche of the technology sector is quickly thrusting itself into the forefront. And beyond that, we may be witnessing the beginning of an arms race that could end up becoming a very profitable situation.
That’s why I will be studying everything to do with online/digital advertising technology and assessing how profitable each situation could be for us.
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