Creating a multi-million-dollar business seems like it takes a rocket-scientist and more cash than you could ever imagine having, but I’ll tell you from first-hand experience that it’s not.
I know it sounds unbelievable, but it only takes a simple secret to take a small or undeveloped business to being handed prestigious awards like the Inc. 5000—an award that’s only been given to companies like Microsoft©, 7-Eleven©, and Toys-R-Us©.
As I hand you this simple secret, please understand that your life could change drastically if you use it correctly…
I’m not trying to brag, but I’ve had my fair share of success in the business world—including making the Inc. 5000 list for 2017—and I’ve been doing it long enough to understand what it takes to drive a business to explosive heights.
But the real reason I’m so qualified to teach people about most things business related is because I’ve been in your shoes.
I wasn’t handed any of my businesses to me; I had to build them from the ground up.
And I could’ve used someone there to steer me through all the common pitfalls.
That’s the least I’m trying to do for you, but I’ll admit there’s one secret that could take your small business and push it into overdrive.
Honestly, it doesn’t matter if you even have a business yet or not… that’s probably even better, because you can use this secret right from the start.
There’s a single term that I’m going to give you that’ll explain this business secret—email marketing.
It’s as simple as it sounds. You market your products through email. But the secret behind email marketing is building a list of people that’ll regularly receive your promotions.
Not everybody has a solid understanding of this, but the businesses that do will thrive through both the bad times and the good ones.
Again, this isn’t specific to a single type of business; I’d say it’d work with 95% of the businesses out there—if they knew how to do it properly.
You see, it’s all about maintaining engagement with your customers. In a standard sale, the customer buys a product from you and then he’s on his way.
All you can rely on from there is that the customer loves your product enough to come back to you next time he or she needs something similar.
But there’ll be thousands of customers that love your product and simply forget where they got it from.
That’s where the customer engagement comes in—in the form of email marketing.
The simplest form of this is to capture their email at the point of sale.
Now, not everybody is willing to give this information, so you can use certain tricks that’ll help with this.
Trust me, it’s worth giving them a 15% off coupon in exchange for their email address.
Remember: your goal is to be able to reach out to them and remind them that you’re still there should they need anything.
Once you capture the email in some form or another, you’ll want to start sending them promotions and useful emails. Don’t spam them with useless junk—they’ll just come to resent you.
Send them coupons, updates on your products, and anything else you think they’d like to hear.
A good example of a company that does this well is Allegiant Air. They’re an American low-cost airline, but the brilliance in their marketing lies in their follow up emails.
After you’ve completed your flight with them, they’ll start sending you occasional emails about upcoming flight deals.
They’ll offer their previous customers things like 40% off flights to certain cities if you fly before 7am or after 7pm.
Now, if you were happy with their service, you might end up taking them up on this offer. Without the emails, you probably wouldn’t consider who you’d fly with next vacation until doing a broader search.
This is just a single example of how email marketing can be used as a powerful tool to catapult your current or future business onto lists like the Inc. 5000.
If you want to learn more business secrets, keep an eye on your email inbox on Friday. I’m going to be sending you something that you won’t want to miss.
It’s time you knew how easy it is to go from living paycheck to paycheck to having so much money in your bank account you won’t know what to do with it.
Again, Friday will provide you with an opportunity like you’ve never seen before…