Thanks to the advent of e-commerce, the world of small business has expanded into a wide and varied universe.
If you’ve been worried as an aspiring business owner, do so no more, because I’ve decided to give this secret tip just to you for your BIGGEST profits.
Here’s how to succeed in the easiest, most money-making way possible.
The trick to thriving in any of your business endeavors is not complicated or hard to comprehend.
In fact, it’s one of the oldest methods of success in the book.
To do well as a business owner, the key to thriving is customer service.
It sounds so simple you may even be resisting the urge to roll your eyes.
As simple as it is, though, it is also one of the most overlooked aspects of a business.
Before you decide to brush me off because my answer is just too basic, let’s go over some common mistakes businesses make with their customer service.
First of all, businesses, like people, tend to put a lot of emphasis on first impressions, as they should.
How a client feels the first time they enter your establishment is incredibly important.
However, it is also important to have an excellent last impression.
This is why many companies, especially those in food and retail, make it part of the employee manual to always say goodbye to a customer when they leave, and usually wish them a good day or some other salutation.
Even if the entrance to your business is stunning and your staff is warm and welcoming, it’s not enough if there’s no follow-through to the point when the customer leaves.
Leaving a good last impression is just as important as a good first impression.
Another mistake businesses tend to make in customer service is a boss assuming they know more than their employees.
While this is an easily understandable mistake, it can be quite detrimental.
There are many areas of a business in which the boss will absolutely know more than the employees.
But when it comes to customer service, your frontline employees will almost always have had more interaction with customers than you have.
Because of this, they may be better equipped to deal with customer issues or know what might help a customer feel better because they’ve had more contact with them.
They may even be more accustomed to the types of problems customers usually have in your business and can handle it more efficiently and successfully.
Of course, sometimes customers just want to complain to the person in charge, in which case you are irreplaceable.
Now I’ve just laid out some common scenarios in which customer service may not be at its full potential.
It’s not all doom-and-gloom, though. If you’re considering opening a business, you must understand the importance of customer service.
Especially when the marketplace is incredibly competitive, with so many similar products and services being offered, you need a reason for customers to choose you.
In pursuit of this, customer service is your most valuable asset.
Excellent customer service sets you apart from all of your competitors and makes it infinitely more likely that your customers will return and you’ll establish loyalty.
Even if you’re primarily an e-commerce business, having great customer service and support is just as important when your clients are coming to you from the internet.
Keep in mind the importance of word-of-mouth and, especially in this day and age, online reviews.
Don’t miss out on profits because of poor customer service.
The secret trick to take you from surviving to thriving is too simple, and the profits too huge, for you to ignore.