Everyone knows that marketing is key to a successful business.
The difficult part is knowing how to market. What steers customers towards a purchase? What scares them away? How do you reach the broadest audience?
In the age of technology, the answer lies with the internet. But don’t let that scare you!
It turns out, there are a few very simple indicators of whether your product or service will fail or succeed. And what’s even better—avoiding the indications of failure is simple.
It just takes a little bit of knowledge about where to look.
When 2.8 trillion U.S. dollars were spent in online sales last year alone, it’s easy to understand why an online presence is important to success.
These days, if your business doesn’t exist online, it doesn’t exist at all in the minds of potential customers.
If people can’t find you online, chances are they won’t make the effort to find you in person.
The good news? It’s easy to correct this, and it doesn’t cost you anything near the fees for traditional marketing.
Chances are, if you have a physical office or store, google and other map systems likely already have you saved to their databases. However, just because your address shows up on a map doesn’t mean your business is easily accessed.
Try googling your business or plugging it into your preferred online map. If the correct name shows up, great! If not, as a google/apple maps/ways user, you can update information on locations, including your own.
You can input the name of your business, the phone number your business can be reached at, an email for people to reach out to, the link to your website, and even a bio on the company.
And the best part? It’s completely free!
From the perspective of the map companies, you’re doing them a favor by fleshing out the amount of information their services provide. And you make yourself infinitely more accessible to people looking for you.
Another way to make the internet work for you is by setting up a website. You can do this for free, but when 17.5% of retail sales were online last year, it may be worth investing in a personal domain and a professional website.
If you aren’t comfortable setting up a website yourself, don’t sweat it! You can hire freelancers from online companies like Upwork.com or Fiverr.com to build the website for you according to your specifications.
Some charge as little as $50 for a functioning website that gives customers the ability to purchase products online!
When setting up a website, it’s essential to ensure that your company name and website come up when people search for things related to your business online. You can do this by adding relevant tags to your website and product.
Again, this may sound complicated, but it is actually simple as can be! Tags are just words that might show up when someone googles your company, or a product or service related to your company.
By tying your website and company name to these words, you make your website more likely to pop up when people search for related things.
For example, if you are selling personalized fountain pens, your tags would include words like “pen” “personal” “gift” “unique” “writing” and so on. It’s like a word association game, but the prize for this is more customers!
If you don’t know how to input tags, you can always have your website freelancer take care of it for you, or just google the process for step-by-step instructions.
All of this may sound like a lot of set-up work, but the great thing about an internet presence is once you take care of the initial foundation, it runs as your own ongoing marketing campaign, with no royalties due and very little maintenance required.
Over 90% of customers are swayed in their purchases by things like online customer reviews and ease of access to the company and its products or services.
We live in a world that is dictated by convenience, and the internet is the main tool to achieve that convenience.
If you use it to advantage, not only will your work marketing your business be convenient, but the ease of purchase for customers will be convenient as well, leading you straight to success.