Another crucial key to the success of your business will be learning to copy my unique system. Why is having the right system so important? Let me explain. Can you make a burger better than McDonald’s? If you’re like me, you’d say you could because you would use fresher and better quality ingredients, all lovingly prepared on your grill. In fact, let’s face it, almost anyone could make a decent burger. So if that’s the case, why don’t you go into the burger business, sell more burgers than McDonald’s and make billions?
The answer is SYSTEMS. In my opinion, McDonald’s success has little to do with producing superb burgers and everything to do with foolproof systems for producing reasonable burgers at a low price to an absolute standard. You can get the same (albeit average, in my opinion) burger in any city in the world, and yet teenagers run the whole place!
That’s the raw power of a brilliant system, and that’s what I’ve set up for YOU in this
course.
I think you get the message, and forgive me for hitting it hard, but as you can see, I love this business, and I’m extremely excited about what I’ve lovingly prepared for you here. Now, I’m sure you’re dying to get started, so let’s dive in deeper as I explain more about what it is I actually do…
Ride the Next Big Wave…
To appreciate this business and why you should really want to be in it, I’d like to start my explanation right at the beginning…
Approximately every 500 years, mysteriously but quite predictably, there’s a cataclysmic change in our world as one economic and social era ends and a new one is born, usually brought about because of a significant historical event. This meant that some people were wiped out, but others made a fortune
each time this happened. Let me take you on a brief tour. Around 0 A.D. The Roman Empire and Christianity was born. Around 500 A.D. The Roman Empire falls and The Dark Ages begin. Around
1000 A.D. (1066 to be exact), The Dark Ages gives way to The Medieval Age as The Battle of Hastings is fought in England. Around 1500 A.D. (1492 to be exact), Christopher Columbus discovers The New World and The Medieval Age turns into The Renaissance, and as the printing press is invented, new ideas are exchanged around the world and an unprecedented amount of literature, science, and art is created. And what happened on our next stop, 500 hundred years later, in approximately 2000 A.D….?
The Renaissance Age ended as technology and the Internet changed our lives, and a new age was born: The Information Age.
Don’t worry, I’m NOT inviting you to do anything very technical (I said ANYONE can do this, remember?), but we are going to be capitalizing from the birth of this new age…
You need to ensure you’re on the right side of the next 500-year wave, not the wrong side.
Open your eyes and it’s all there for you to see. Look around you for evidence of how fortunes are being made and lost as The Information Age arrives. Amazon thrives while physical bookstores steadily become extinct. Newspapers struggle for survival or go bankrupt while news websites flourish. A company that made pocket calculators profitably for decades gets wiped out overnight when people use an application on their mobile phone instead. Email devastates revenue for postal and courier services. Websites that started off as a college kid’s idea for socializing get sold for billions just a few years after its inception. Everywhere you turn, peoples’ heads are in some kind of web-surfing device that’s streaming a variety of information. (And as you can see, by ‘information’ I mean all kinds of information, whether it be a book or a TV show, or a number calculation or a news website.)
Whether you agree or not with what’s going on around you today is irrelevant from a business point of view. It doesn’t matter if you still prefer to write a letter than send an email, for example, or if this change has adversely affected you. This is what’s happening today, regardless of what you think of it, and you can only choose whether to prosper from it or suffer from it.
I could go on, but you get the point, or at least I hope you do because if your financial security is linked, directly or indirectly, to a company that’s on the wrong side of The Information Age, then watch out!
But, by the same token, if you can find a way to peg your financial situation into this new age, if you can find an easy way to ride the next big wave, then you can make a fast fortune.
It’s dangerous for your wealth if you’re scared or skeptical of this new age that’s, yes, being ushered in because of technology. You can’t stick your head in the sand or be scared by this fact if you want to prosper. And besides, who says that you have to be a tech-savvy person to make a fortune from this technology revolution? With my system you can be the biggest techno-phobe on the planet and still make a fortune because my systems are ‘old school’, as you’ll see. In fact, it’s precisely BECAUSE my systems are old-fashioned in this new world that it works so well.
Anyway, the main thing is that you appreciate what’s going on, to not be intimidated by it, and most of all, to find a way to prosper from it.
So, to summarize, we’ve entered another great change in our economic evolution: The Information Age, and it’s creating princes and paupers alike, but we must ensure you’re one of its princes. And, again, thanks to my unique systems, you don’t need to be tech-savvy to prosper from this exciting new age or be one of this age’s pioneers.
Following the story so far? Great. Let’s move on…
Control the Fuel Supply of a New Age…
So we have entered a new age, The Information Age, and there are two commodities fueling it. These two things are the lifeblood of this new age and modern society, and therefore that makes them as valuable a commodity to daily life as oil is. These precious two commodities are:
Technology (Ugh! Count me out- I’m no techie!)
Data…
It’s the second of these two crucial commodities that we are interested in: DATA. Technology (such as computers, phones, TV, and the Internet) is merely the tool that carries data in The Information Age, like a pipeline does for oil. But data is what’s being carried; data is the true fuel of this age.
Now, please don’t feel intimidated by the word ‘data’! Data is just another word for a piece of information; when you send a text or a letter or an email, you’ve just transmitted data. You’re already inthe data business to some extent, but you’re probably not being paid to do so!
So data is where I make my money and where I’m going to show YOU how to get your money-I’m going to give you everything you need. But I’m no techie. Whilst I embrace and profit massively from The Information Age, I know nothing about computers, websites, or anything technical. ZERO. Sure, I use a computer for Internet and email, like most people today, but that’s it. I have zero technical skills. I still use a paper and ink calendar planner, for Heaven’s sake!
So it doesn’t matter one bit if you’re the slightest bit old-fashioned. In fact, as you’re about to see, being a bit ‘old school’ in a new age is precisely how we’re going to make our money.
We are going to make money in The Information Age by transmitting data to the right people; obviously to people who want to receive that data. “Transmitting data,” sounds fancy, doesn’t it? I mean, that’s how the likes of Apple and Google are making fortunes from this age, isn’t it? By simply transmitting data (Google and other websites) or providing the tools with which to transmit the data (Apple and other manufacturers of devices).
But we’re going to transmit our data the old-fashioned way: we’re going to use the good ol’ postal service! And I’m going to give you the data, so all you have to do is ‘transmit’ it.
So if we have control of certain data that certain people want to receive, we are now well positioned in this new age because we are now supplying ‘fuel’ to a hungry revolution.
But there’s more good news gained as a simple side effect of doing this. In the process of transmitting the data I give you, you’ll also automatically acquire more data (using special tools I’ll give you for free). And as the amount of data you acquire builds up, the more data you control (don’t worry, I’m walking you through every simple step).
And the more data you control, the more like an oil baron you become, because data is the fuel of this new age.
That’s why I refer to myself as a ‘Data Baron’. And I’m going to give YOU all the necessary tools- the same tools as me- so you may also become a Data Baron.
And when checks come flying through your mailbox from all kinds of people who are hungry for your data, for your ‘fuel’, you will be one happy camper because you will have done ZERO work to receive that money. All you did was let those people have access to your data that you automatically acquired in the process of transmitting the data that I gave you.
I don’t possess any secret or advantage that I’m not passing on to you too in this course.
I’m perfectly serious when I tell you from personal experience that you could have days when a five-figure check arrives in the mail and you’ll be scratching your head as you try to figure out who sent you this money and why. Even as you happily pay the money into your account, you’ll still be asking.
That’s the power of controlling the supply of fuel for a new age. That’s the power of being a Data Baron. So let me tell you more about this secret and who sends Data Barons their money…
The Strauss Secret
So we’re not going to chase the Facebook/Apple/Google/etc. dream that symbolizes this new age. I don’t want to, and I don’t need to. I can make plenty of money from this new age without all that risk, hassle, and techie stuff, all thanks to something I call, ‘The Strauss Secret’…
The really smart thing to do is NOT to chase the Silicon Valley dream of technology riches, but instead to capitalize on those people who are chasing the dream…
This was John Rockefeller’s biggest secret. And it was also Levi Strauss’s biggest secret.
Let me explain. This secret has singlehandedly created empires and dynasties in the past, legendary billionaires that started from nothing all because of this secret. Wouldn’t you like just a slice of that lifestyle? You don’t have to be another Rockefeller, you could accumulate a small personal fortune
that you could retire on by just getting a piece of the action, and that’s what this business I’m in is all about. You have a rare chance to use this secret NOW, an opportunity the likes of which hasn’t been seen since The Gold Rush of 1848…
We are witnessing a new Gold Rush today, an ‘Information Gold Rush’… and BILLIONS are being made. But who’s making the most money from it?
In the Californian Gold Rush that began in 1848, who made the most money? I’ll give you a hint: it was NOT the gold miners. The people who made the most money were the traders supplying equipment– picks and shovels, clothes, tents, etc. That’s how Levi Strauss made his fortune, and how denim jeans came about- by providing sturdy pants to miners in The Gold Rush. And that’s why I call this secret, “The Strauss Secret.”
When people are making a frenzied rush for something- whether it be gold or information-an entrepreneur using The Strauss Secret doesn’t join the herd in their rush; he makes his fortune by providing the herd with the tools they need for their quest.
And it’s easy to see why Strauss made more money than the gold miners: he didn’t have the risk they did! He got his profits whether people found gold or not!
Please read that last sentence again. It’s one reason why this is such a low-risk business. A steady gush of cash came Strauss’s way, and the blue jeans in your closet to this day are the legacy of this secret in action…
Like Levi Strauss before him, John Rockefeller used this secret to make his wealth from businesses that served the Gold Rush of his time: the rush for oil. A frenzied rush for oil was on in America, but Rockefeller just watched from the sidelines, resisted joining the herd, and went about things differently. Oil prospecting companies didn’t want denim jeans, but they did badly need something else to fuel their ‘Black Gold Rush’. So here’s what Rockefeller did:
He bought woodlands so he could sell barrels to the oil companies… He bought railroads to transport the oil…
In short, Rockefeller’s companies were on the periphery of the action; by servicing the action, just like providing denim pants to gold miners.
And his companies overflowed with cash as a result, whether the oil companies struck oil or not! Companies in this situation are, quite simply, ATM MACHINES.
Examples of The Strauss Secret in action have left monuments you can see everywhere today, not just the jeans in your closet. Did you know Las Vegas sprang up in the middle of the desert because of The Strauss Secret? During the 1930s, construction workers on The Hoover Dam wanted a place to blow their wages, and Vegas was born (and to this day still happily takes money from the working man!). Vegas boomed because of The Great Depression, which in turn led to massive construction projects to create jobs. The Great Depression is a relatively small example of how a significant change in the economic landscape can create princes (like Vegas) as well as paupers…
But you won’t have a fraction of the hassle Strauss or Rockefeller endured to make their fortunes because I’ve taken things a step further and made it even easier than that…
What if we could ride on the backs of the Strausses and Rockefellers of The Information Age?
What if we could ride on the backs of these people who are riding on the backs of the rushing herd?
Sure, Strauss made money from the gold miners, but who made money from Strauss?
We will be the equivalent of the people who made money from Strauss and Rockefeller, only in The Information Age.
Let’s continue using Las Vegas as our example of this so I can explain further:
The Great Depression happens, so the government tries to create jobs with large construction projects. Construction workers leave their homes in droves to work on The Hoover Dam.
So certain entrepreneurs, using The Strauss Secret, built bars in Las Vegas to give those construction workers a place to let off steam.
And all those bars opening up caused a massive new demand for liquor. In effect, liquor became the ‘fuel’ that Vegas ran on, and certain entrepreneurs (mafia!) attempted to corner the supply of liquor to Vegas and create a license to print money…
The Data Baron is like the guy in number 3 above (only 100% legal!). The Data Baron is the equivalent of someone supplying the liquor to Vegas.
But I hear you say, “Yes, but what about all the competition for supplying liquor to Vegas?!” Good question, so I’m glad we aren’t providing liquor to Vegas in real life- I just use Vegas to demonstrate a point. In our world, there is relatively little competition to the Data Baron for these reasons:
Very few people know the Data Baron’s biggest secret (which is why memberships to this club are so restricted and why you are under a strict confidentiality agreement!). It’s like supplying liquor to Vegas, only with a unique type of liquor that nobody else is supplying. The Data Baron has a special niche.
There’s so much money being made elsewhere in this business that people are too distracted by the big and more obvious prize, just like the gold miners were.
There’s just too much demand for what competition there is to even matter. To use the oil industry example, oil barons will still eat filet mignon tonight, even if someone else finds a gusher today and becomes a competitor. An oil baron wouldn’t care; he’d just open his arms and say, “Welcome to the party, man!”
So to recap, here’s the story so far:
We have entered a new age in mankind’s 500-year cycle: The Information Age.
Data is the fuel of this age; this next big wave is fueled by data transmission.
The Data Baron is not a techie; he exists to control this ‘fuel supply’, and make easy money as a result, much like taking a toll for sending oil through his pipeline.
The Strauss Secret is used by entrepreneurs who service a rush for something in a new economic time. Like Levi Strauss selling jeans to gold miners in The Gold Rush.
The Data Baron makes money from people using The Strauss Secret in The Information Age.
So on that last note, let’s ‘zoom in’ and ask who are the Levi Strausses of The Information Age, and how the Data Baron profits from them. More tomorrow!
