So you’ve come to the conclusion that you can run a better business or create a product that’s a step above whatever the market has to offer right now.
That’s great and all, but whatever it is you’re trying to sell won’t do you much good if there aren’t any buyers to purchase it in the first place.
In a lot of ways, marketing your product is more important than the product itself.
That’s why I’ve listed a few inexpensive, simple tips for getting the customer acknowledgement and attention your business deserves.
Research shows that e-commerce sales are projected to reach $4.8 trillion within a couple years.
In other words, it’s a very fast paced, competitive market for both potential and current business owners.
And because of this wide array of startups trying to outperform one another, 8 out of 10 of them are bound to fail.
I’m not saying all this to discourage you from getting your venture off the ground, but to highlight the importance of branding.
With so many businesses out there trying to make their mark and stand apart from the rest it can be next to impossible to rise to the top.
But this is where marketing comes in…
They say that “it’s not the best product that wins, but the best-known one that wins”.
Take actors and actresses for example. There’s only a select few names in the game that have achieved movie star status.
People simply pay to see a face they recognize, whether they’re the best a playing the role or not.
Marketing your goods and services is no different.
Don’t get me wrong, the product itself is important, but getting the word out about what you have for sale is more significant. The only way to do this is to advertise though.
Lucky for you, doing so is CHEAPER and EASIER than ever before!
Platforms like Facebook can work wonders in terms of customer reach, especially if your goal is to build a recognizable business name prior to launch.
It’s plain and simple. Branding is a powerful tool for emerging from a crowded field of competition.
So what’s the trick to this so-called brand recognition?
There’s a famous phrase that “content is key” and I couldn’t agree more.
Engaging with potential customers is the only real way to boost your business credibility, which is why so many stores turn to social media these days.
It’s one of the best ways to kickstart the business to buyer relationship.
In fact, 24% of consumers find brands for the first time on social media.
People do business with brands they trust. Why do you think you see celebrities in commercials and popular influencers sponsoring products in this digital age?
It creates trust. Buyers see someone they’re familiar with and they’re naturally inclined to tune in.
I don’t expect you to have these types of connections right off the bat, but it’s definitely something to work towards if your goal is to take your business to the next level.
But even without these famous faces to back your product, it’s safe to say that grabbing the attention of customers via social media websites is the way to go.
Remember, it’s necessary to constantly remind people of what you have to offer through content.
The more they come across your business, the more prone they’ll be to trust what it stands for and purchase.