No one has ever built a bridge to nowhere.
The point of a bridge is to bring you from where you are now to where you want to be.
Little do you know, this is actually the key to starting a rewarding business, certified to generate revenue.
Let me tell you how to build this bridge between yourself and your future riches.
Everyone has heard the story about the life of a business.
It starts as an idea, planted in the head of an inspired entrepreneur.
Then, that entrepreneur moves heaven and earth to get money behind their brilliant product.
In steps, funding comes and floods the prototype into a reality.
Ideally, interested customers come flocking, money in hand, to sell out the product and boost the business into the green.
Now, we all know it doesn’t usually happen this way.
Nine out of ten business startups fail within the first year.
But why is that?
If the formula for success is so easy, it seems impossible for so many to fail.
I’ll tell you how it happened.
The unfortunate businesses reduced to skeletons and dust didn’t know the secret of bridge-building.
Just like anything else in life, building a business is a goal.
If your goal is to start a business as a means of making money, you’re in the right place.
But you can’t just wake up one day to a profitable business that already pays out to you.
There are steps involved that have to be taken before you get there.
And you’re probably wondering how I can guarantee that your business idea will generate revenue.
You’ve seen unpopular products in the clearance aisles. Those aren’t even the failed products of aspiring businesses. A failed business idea would sell its soul to be in the clearance section of a store.
The failed businesses amount to nothing but dashed hopes and wasted investments.
Sometimes, a product hasn’t even been produced yet.
I can make sure your brain child doesn’t end up doomed to its prototype phase, or worse, taken from the shelves in its prime.
All you have to do is take my advice.
To be a successful business, you have to have a customer.
That may sound obvious, but if you’re not selling to the person swiping the credit card, you’re not going to be selling at all.
Before your idea even becomes the inklings of a potential product, consider how you can construct a value bridge.
Passion may fuel the momentum of your business at the start, but it won’t take you to the point of cashing out on your effort.
You have to create something people need.
A value bridge connects your customer to who they want to be or what they want to have. That bridge is your product.
For example, say there is someone who wants to start eating healthy, but all there is in your town is fast food chains.
They’re worried about their health deteriorating if they don’t eat healthier soon. So, they have a need, and better yet, it’s a need with urgency.
Those two things are paramount to ensuring your business makes money.
Why? Because the more in need your customer is, the more they are willing to pay.
So, you offer them a subscription service to fresh vegetables brought in from a neighboring town.
Your subscription is a bridge between what the customer wants and how they get it.
Because of that, the bridge itself, or the product, doesn’t actually make you money.
Money is a side effect of the bridge being there.
Generating money in your business is your goal but creating and selling a product doesn’t necessarily do that.
Building a value bridge guarantees that money will inevitably come to you as a result.
So, the next time you get a brilliant product idea in the shower or stuck in rush hour, think about it.
Would you be satisfying your own passion? Or would you be creating a bridge to riches?
It’s your choice, but you know what they say about the grass being greener on the other side.
