Don’t get hooked by the latest email scam

Although technology has helped transform the business world as we know it, there are times when it can be more harmful than helpful.

Scam artists lived during the days of papyrus and quills, and they’re alive and well now in the era of keyboards and computer viruses.

It’s so easy for hackers to take advantage of you and your business, so let me help you ensure that your information and your money are safe.

Here is everything you need to know about the latest email scam, called phishing, and how to protect your business against con artists of the digital age.

Just like pickpockets will try to divert your attention while they steal your money or possessions, online hackers have devised new ways to scam you.

Most every business runs on some sort of technology.

The common means of communication like email are the easiest for them to penetrate and take advantage of your vulnerability.

Whether you send personal information or financial assets over email, hackers can access them with ease while you’re none the wiser.

I’m sure you’ve seen the headlines.

Only recently, industry giants like Facebook were taken down for their inability to protect their users’ data.

A $5 billion fine by the FTC may be nothing to the Big Tech conglomerate, chances are your business could never sustain such a blow.

And that was merely their punishment for allowing a security breach.

That doesn’t include all of the personal information dragged across the web, now in possession of the hackers, that Facebook failed to prevent.

When your customers’ information, and your profits, are susceptible to their attacks, you have to make sure you’re protected against scams like these.

Another massive screwup by supposed business professionals was with Equifax.

One of the leading credit monitoring companies in the country, Equifax was charged with the largest data breach in history.

They now owe $700 million for claims against the 147 million Americans who were adversely affected by their neglect.

So, don’t take it as a personal affront, even the people who are allegedly the best in the business at safeguarding sensitive information failed (and monumentally might I add).

If you were to suffer a data breach, you wouldn’t owe money in the seven-figure range. But you might have some very unhappy customers. Or a skinnier than normal bottom line.

Phishing is the online practice of attempting to gather usernames, passwords, credit card details, Social Security numbers, and other personally identifying, extremely sensitive information.

The latest method of phishing is sending fraudulent emails seemingly within a company to procure this information from an unsuspecting business official.

In the case of your business, you may be working with a project manager, or an assistant, or a potential partner.

The scam artists will pose as this person to receive your unwitting surrender of sensitive information they can then use to exploit you.

To protect yourself, and your business, from this nefarious practice, you should have a reliable security program across your entire company.

Everyone that has access to your system, whether it’s just you and your spouse or an entire staff, should utilize this security measure.

Another tactic is if sensitive information is requested over email, confirm with the sender that they are who they say they are, and perhaps suggest a different method of delivering the info.

That way your private stuff stays private and the hackers are none the wiser.

I want to ensure that your business has every chance possible to succeed; and if you’re spending your days trying to remedy the damage of a scam, you won’t make nearly as much money as you should.

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