I’ll tell you right now—the biggest factor that’s going to trip you up when you take that leap into new business ownership are the critics…
More specifically, the Better Business Bureau (BBB) will be there to kick you while you’re down at every opportunity… and it’s all because you won’t be paying into their overflowing bank accounts.
That’s right, the BBB is actually a scam—wrongfully raking in $200 million a year—but it’s a scam you’re going to dodge.
Let me explain how…
Most people believe the BBB is a government regulated entity. Maybe it’s because of the word “Bureau” in the name or maybe it comes down to other factors.
Regardless, it is absolutely no way affiliated with any government agency, and should not be considered so.
But the assumption (inadvertently influenced by the BBB) is that they are government officials and that they have the last word on a business and its practices.
A bad grade on the BBB could mean the downfall of your new business before it even gets started.
How do you get a good grade on there?
Well, if you’re not paying their fees, it’s near impossible to get any grade higher than a ‘C-‘.
That’s right… the way the BBB masks its wrongdoings is by calling their membership fees a “donation” and by calling their members “accredited businesses.”
It’s genius really—if you’re alright with having that on your conscience.
The BBB has actually stated that non-accredited businesses will lose points automatically.
The amusing thing is, you have to pay up to $10,000 per year to be considered accredited.
Consider the famous chef Wolfgang Puck. He’s stated multiple times that his businesses have receive BBB ‘F’ grades because he refuses to pay the fee.
Ritz Carlton also receives ‘F’ grades for not paying the fee.
So, when your potential customers search your business on the BBB, there’s only a few things you can do to rid yourself of their scam…
The first thing would be to pay their yearly fee, but I DO NOT recommend doing that.
The more appropriate way to handle it would be to constructively reply to every complaint you end up receiving on there.
When prospective customers search for your company, they may see the ‘F’ grade, but they’ll see that you’re responsive and that there’s actually somebody behind the business.
You also need to start collecting positive reviews from real customers. You can use these in some of the responses to the BBB complaints, but the main thing is to have them on your website.
You can never have too many positive reviews.
If somebody goes to the BBB website, sees that you respond to complaints on there, and then goes to your website to find lots of positive reviews, you might be able to sway that potential customer into understanding that you’re an honest, hard-working business owner.
The thing that really gets to me about the BBB is the fact they’re profiting off of somebody else’s misery.
Their business plan is set up to take other businesses down… But it’s not going to happen to yours.