In a world where we expect everything right now – movies, TV, online orders, information, etc. – why can’t we do the same exact thing with money?
Anyone can, but only the few who know exactly what to do will be able to make money appear on demand…
Imagine being able to snap your fingers to get anything you want.
What would you choose?
The starving would choose food, the sick would choose medicine…but you, an entrepreneurial spirit, would choose money, right?
Well, what most aspiring entrepreneurs never realize is that you’re just ONE piece away from being able to summon money on demand.
Please allow me to introduce the Goldilocks Principle.
I’m sure you know the story of Goldilocks, the fictional girl who stumbles across the home of three bears and, through a series of situations, finds that there’s always a perfect balance between two extremes.
More specifically, Goldilocks tries the three bowls of porridge that are left out and discovers that one is too cold, one is too hot, and one is just right.
Find that “just right” balance, the Goldilocks Principle, is the key to being able to summon money on demand!
You see, virtually every business will have a base of consumers – people who are familiar and interested in what that business is offering.
But 90% of new businesses make one of two mistakes:
1. Doing nothing but selling (taking). On this end of the spectrum, the business seeks to appease its own greed at every opportunity, even when the consumer base is worn out from buying.
2. Provides too much (giving). On this end of the spectrum, the business steps on its own toes by giving too much away. An information business may give away the secrets they could sell, or a restaurant may give away too many free meal vouchers, which erodes natural demand.
One is too hot (taking) and the other is too cold (giving).
Where do you want to be? That’s right, you want to use the Goldilocks Principle to be in the middle where it’s just right.
But how?
It’s a dance of giving and taking. Consumers innately realize any business exists to sell, but they also want a certain level of attention and “freebies” to keep them happy.
So if you reach out to your consumer base 10 times, maybe 6 of them be to provide something of value without expecting anything in return, while the other 4 will be to sell your product.
The “giving” part of the equation plays a very important role: building trust between yourself and your consumers.
When they can trust that you’re providing quality, not only will they not mind receiving an offer to buy something…they’ll buy it!
So to take it a step further, when you become accustomed to giving on a regular basis you give yourself the ability to summon money on demand by simply shooting out an offer to buy something from you to a customer base that trusts you.
Think of it as feeding a goose over and over, only to go back to that goose for a golden egg any time you please…
