The Success Secret Everybody Forgets

There’s a sea of advice out there from “business pros” on how to be successful.

They tell you that you have to anticipate the future of the markets, you have to focus on the money, or that you should always pay yourself first.

Those might be great tips, but success actually comes down to one core secret…

This great secret to success is simple: Think about the customer.

Tycoons and business writers alike will try to overcomplicate it, but it’s really that simple.

Of course you have to put in the work to produce your product or service, come up with a good business plan, and generally keep your business running like a well-oiled machine, but the root of all of that is the customer.

Why do you offer a product or service?

Because customers want or need it.

Why do you need a business plan?

So that your product is marketed properly to the customer.

Why should your business run smoothly?

Because it allows you to be present and helpful to the customer.

You get the picture—it’s all about the customer!

Making money, paying yourself first, anticipating market trends and all the rest of that noise is great, but it none of it is the thing that will make or break your business. The customer is the difference between failure and success.

If you keep the customer in mind, the rest of it will come naturally—especially the profits.

But how do you make sure that you are keeping the customer in mind?

There are actually a few key things that you can do to make sure that your business is all about the people you are selling to.

1. Put effort and funds into customer service

There’s nothing that turns a customer off more than unhelpful service. If a product is hard to purchase, people won’t buy it!

Likewise, if customers need help with a purchase, and the helpline is a robot or a clueless third-party caller, customers will end up frustrated and you can lose a sale!

But, on the same vein, nothing makes customers hand over their money faster than good service.

If something is easy to buy, customers will buy it, and if your customer service is chipper, helpful, and easy to access, customers will come back again and again, AND they’ll likely rave about your business to others.

2. Make sure your employees are happy and focused on customer service

Even if you are all about the customer, your employees may not be. The lower office moral is, the less energetic and helpful workers will be to customers.

If your workers are passionate about what they do and what they are selling, then customers will be too. So make sure to drill in that excitement and desire to please consumers to everyone at your business!

3. Make a mental banner that just reads “think of the customer.”

You can make an actual one too. It can be your company motto, or it can be on a board where you and your employees can see it.

The point is, make sure it’s always on your mind.

Any time you make a business decision, whether its about the product, service, marketing, internal functions, office meetings—anything!—make sure that you ask yourself what is best for the customer.

Ask yourself “How is this decision improving the customer’s experience with my company?” “Can this decision have negative effects on customers?”

If you are able to answer the first question and say a firm ‘no’ to the second, your business will be a guaranteed success!

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