Starting a business can feel overwhelming, but at the core of every wildly successful venture is one simple secret that can propel it to greatness.
The most profitable businesses in the world still rely on this secret and will tell you they wouldn’t have made it without it.
Once you grasp the power of this straightforward concept, you won’t need to over complicat anything else about running a business.
So, what’s the most important aspect of any business?
Is it product pricing? Maybe quality?
Surprisingly, neither of those is the right answer.
Let’s use a burger shop as an example. If you owned one and could wish for one thing to guarantee success, what would it be?
Most people say they’d wish for the best burgers, top-tier buns, or the most skilled employees. While those are good ideas, they’re not the answer.
Here’s what you should wish for: a crowd of starving customers.
With a hungry audience lining up at your door, your burgers, buns, and staff could all be average, and you’d still thrive.
But what if you’re not opening a burger shop? And what if you can’t just wish for a hungry crowd?
The answer is simple: you create demand for your product.
This technique works across every industry and leads us to the ultimate business secret: accountable marketing.
Now, don’t zone out—this is easier to understand than you might think.
Marketing is the backbone of your business. It’s everything you do to advertise and promote your product—email campaigns, newspaper ads, web ads, and more.
But here’s the critical part: your marketing needs to be accountable.
Why? Because accountable marketing tells you exactly what’s working and what’s not.
For example, let’s say you’re selling a book and run two newspaper ads—one for a version with a red cover and one with a blue cover. Each ad uses a unique domain name to track clicks and sales.
After testing the ads a few times, you notice the red cover generates significantly more hits and orders. With that data, you can focus your budget and energy on the ad that works best.
That’s the power of accountable marketing.
You can use this same strategy to test everything: pricing, wording, ad placement—you name it. The key is to change only one variable at a time so you can pinpoint what’s driving success or holding you back.
By applying this method, you’ll save money, refine your marketing, and attract those “starving customers” who are eager for your product.
Unfortunately, too many businesses fail because they don’t take the time to test and analyze what works.
The secret is out: the key to a successful business lies in the power of accountable marketing.
Master this, and you could turn your business from nothing into a multi-million-dollar success story.
