In business, there are a long list of insider secrets that get used time and time again with great success.
I’m about to let you in on a little secret I use all the time.
It’s the secret that turns free handouts into a good amount of income.
We use it all the time at The Midas Legacy, and I’m now letting you in on this secret so you can mimic this “best-kept business secret” …
I can’t stress this enough: this secret I’m about to share has made me millions.
It’s also done the same for the many others who use the blueprint I’m about to share with you.
Here’s how it works…
First, you need something to give away, right? Well, there’s one type of product out there with the perfect mixture of valuable and easy/cheap to create. I’m talking about the product of information.
This information product can come in many forms: eBooks, reports, manuals, etc.
Even if you don’t think you have the knowledge on a topic to create an information product, you can learn about a topic and simplify it for your potential readers OR just purchase a ready-to-go information product with resale rights.
But remember, this information product MUST be a good product in the first place. You may be giving it away for free, but that doesn’t mean it can be worthless.
Make sure it provides useful, quality content to your audience.
Second, give it away.
I know… this will go against every fiber of your being as a hungry entrepreneur. But hear men out…
Out of these two examples, which one is the most attractive to you:
Example 1:
Sign up for my website, www.Example.com, to see products about starting a business!
Example 2:
Click here to claim the FREE special report, “How to start your profitable business in 21 days!”
I think it’s obvious which one would attract the most clicks or signups.
Example 1 is basically an ad that says, “Come buy something on my website.”
In contrast, Example 2 is giving the audience something before ever even talking about having to make a purchase.
Example 2 wins every time.
And that’s how you get people through the door. You give away whatever eBook, manual, report, or anything else that you’ve created FOR FREE to get them in the door.
Third, once you’ve given that person something valuable and started to build a relationship, it’s time to give something else away, but this time you’ll do so along with something that they want to buy.
This next step includes…
1) Your next giveaway, which can be a new report, book, or gift of any kind if it relates to the subject the audience is interested in.
2) The product that will be sold. This can be something that you create, or you can turn to another source who will allow you to sell their product on a commission basis. Again, this product must be directly related to the subject your audience is interested in.
By giving away another valuable item along with the product you’re selling, you’ll receive more orders. And orders mean cash in your pocket.
To sum it up: by gaining trust by giving your customer something of valuable for free with no strings attached, that customer will then look to you as a credible source for information and will gladly give you money for good products.
And all you do to multiply that money is continue giving away free products alongside the ones you’re selling.
That’s how you can turn handouts into income.
