If you’re trying to get your business up and running, or get it to take off into the stratosphere, chances are you’re not worried about updating your resume.
But what if I said you should?
Resumes are more than just tools to get you the job you want.
They’re bite-sized information sheets about all of your best qualities.
With these simple tips I’m about to hand you, your professional profile will become the envy of every business owner on the market.
The point of a resume (as most people understand it) is to hand to an interviewer only for them to skim it, and then make a snap judgement about whether to hire you or not.
If you’ve interviewed for a position, I’m sure you’ve heard the frightening statistics, like potential employers won’t spend more than 9 seconds reading your qualifications (if at all).
When trying to get your foot in the door, be it a desirable job or starting your own business, it helps to make sure that foot is the best one to put forward.
Creating a product, building a company, and forming a client base shouldn’t require you to interview, nor should you be on the spot for anything, right?
Consumer reviews have shown that customers prefer to buy from companies that they feel are qualified and professional.
The same goes for employees. No one wants to be hired by a guy in sweatpants who doesn’t take his business seriously.
You as the entrepreneur have a responsibility to be the best business owner and product provider in order to beat out the competition.
But how do I propose you do that, you may wonder.
Easy. First, pull out whatever resume you’ve got.
Maybe it’s ten years old, or two months out of date, but start with what you have.
On that resume, do you see action words?
Do you see desirable qualities that you as an employer would want in your company?
Do you believe that this candidate can provide you the service you request?
That’s what’s going through a consumer’s mind when they’re on your website, or speaking to a representative, or considering whether or not to buy from you.
You want what the public (AKA paying customers) sees of you to be the best image of your brand and your vision.
So, back to that resume.
Sit down and try to revamp it.
What words can you add, and which ones can you take away?
Avoid clichés, but if you have a line like “organized product details,” perhaps try “redesigned product details.”
The words you use make a difference. Organize indicates that you know how to put things where they belong. Redesign indicates that you can think outside of the box and work with a complex problem from start to finish.
Which one makes you sound like a more desirable professional?
Another thing to keep in mind is to be succinct.
Remember, you’ve got 9 seconds to catch your audience’s attention.
Is what they see in 9 seconds going to sell them on doing business with you?
If not, reconsider what you would look for in a business owner, both as a customer and as an employee.
You’ll notice a world of difference in morale, sales, and company efficiency if your buyers and sellers believe in the person at the helm.
So now that you’ve got a bright and shiny new resume, maybe you’ll use it.
Or maybe you just take the language from it and incorporate that into your sales pitches or job interviews.
The more you believe that you’re able to execute a goal to the best of your ability, the more the people around you will believe it too. Your business will prosper from that.