When it comes to the best business blueprints, simplicity is key…
Believe it or not, one of the most common mistakes that comes from managing a business is overwhelming the customer with too many purchase options at the checkout.
After all, more decisions means work for the buyer and even the potential for added confusion in the long run.
That’s why I’ve listed a few reasons why you should integrate this “less is more” approach into your business model.
Henry Ford once said: “Any customer can have a car painted any color that he wants, so long as it is black.”
More than 100 years ago, Ford understood the importance of incorporating this simplicity into the automobile industry. In fact, this very same tactic explains why the Model T went on to become the best-selling car of all time.
And when you take a step back, it’s easy to understand why…
The customer wants to be served! The thing is, so many companies go wrong these days by catering to their every whim instead.
Customer service thrives on excellent products and the ability to resolve issues related to these products once they arise. But more options can lead to more indecision from customers and eventually result in poor service.
For this reason, it’s important to minimize the number of decisions the customer needs to make.
Strive to keep things minimalistic and as simple as possible.
Experts say that there’s really no need for more than two purchase options for each individual product. Take Apple for example…
For the most part, the company has adhered to this tactic time and time again, offering the choice between regular or plus sized phone screens.
And just like Henry Ford’s Model T, there aren’t too many customization options to choose from, usually only black or white (hints why the iPhone is the best-selling phone on the market).
Simply put, fewer options = more revenue.
Not only does this make things easier and more streamlined on your end, it does the same in regard to your customer base as well.
Listen to what Mike Maples, successful entrepreneur, has to say on the subject…
“Companies go out of business when they make the wrong decisions or, just as important, make too many decisions. The latter creates complexity”.
As a current or potential business owner, you should avoid this complexity at all costs!
Keep things simple for the sake of your business and the customers that keep it alive. I guarantee you’ll be impressed at how far this “less is more” approach can really take you.