There’s no denying the fact that shopping isn’t what it used to be.
Prior to the days of the internet, buying something simply entailed going to the store, finding what you’re looking for and buying it there on the spot.
Nowadays, customers have the convenience of choosing between thousands of products online and even reading through endless reviews if they choose to.
From a buyers perspective, this added availability is nothing but good news, but it can appear to be quite the opposite through the eyes of a business owner…
If you’re a current or potential business owner who’s trying to sell a product that can outshine your competitors, then incorporating this simple, inexpensive strategy into the blueprints of your business can do just that!
Obviously quality itself will reflect in your overall sales, but another way to boost the recognition of your brand is to mold your products based on your ideal customer.
With that said, one of the first things you’ll want to do is establish what kind of customer you’re working with.
Many big-name corporations pump millions of dollars into researching their specific customer base, but you can effectively achieve the same outcome by pairing what you’re trying to sell with who wants to buy it.
An easy way to do this is through social media outlets, such as Facebook.
Use these platforms to find out as much as you can about your customers via the FREE analytical tools that they have built into them.
Take note of gender, age, occupation, and if you want to go the extra mile, take the time to interact with these potential customers.
This hands-on approach can give you a realistic idea of how people value your product and they may even be able to send some valuable feedback your way that you never would’ve been exposed to otherwise.
Another simple trick to receiving the inside scoop on the merchandise you have up for grabs is to persuade shoppers to answer a short survey in exchange for a discount.
This is a very effective method to incorporate into your business model…
In fact, studies show that 60% of consumers are willing to share data in exchange for personalized offers and price markdowns.
It’s a win-win scenario!
You’re getting the information you need to accurately skew product towards your customer base and they’re earning themselves an effortless price cut in the process.
Rather than focusing on how to sell, you should be concentrated on how your customer will buy.
Make an effort to weave this type of customer understanding into the way you run your business so you can be sure you’re getting the most out of whatever product you’re selling.
Doing so will not only better educate you on the type of customer you’re dealing with, but it can also lead your business to success.