For many small business owners, getting a startup going is as easy as saying the magic word.
Almost anyone can get the ball rolling on whatever business venture strikes their fancy, the real challenge is creating something that can stand the test of time.
Whether you’re in the process of making your dream of self-employment a reality or have already managed to get things up and running, here’s a priceless tip to help keep your brand both relevant and profitable after the fact.
So, what exactly does the recipe for business longevity call for?
Believe it or not, one of the primary ingredients is atmosphere.
You can have all the bells and whistles you want, but if you can’t provide a surrounding that’s capable of leaving a lasting impact on your customers, your business simply won’t survive.
More times than not, people pay for the experience, not necessarily the product you’re offering.
They want an escape from reality and an opportunity to free their mind from the day-to-day hardships that come along with life.
Take the film industry for example…
During the Great Depression, movie theatres thrived, while other businesses struggled to stay afloat.
These were tough times, but the next big blockbuster gave Americans the chance to get lost in a story and forget about the outside world, even if it was only for an hour or two.
In today’s world, many restaurants and other businesses still operate based on this same mindset.
Burger joint A can have just as good of food and even prices as burger joint B, but more customers will flock over to whichever shop has a more appealing setting.
Dressing up your business is essentially what sets it apart from the rest.
Of course you can’t always judge a book by its cover, but providing a welcoming environment can most definitely bring customers through the door.
This isn’t only limited to brick and mortar shops either. It works both ways…
If you’re leaning more towards all the digital aspects of business, then your webpage is your atmosphere.
Just like a physical store, you want the customer to feel welcome and satisfied with their shopping experience.
As a rule of thumb, less is more. Aim for simplicity and minimalism if you fully want to capture your audience’s attention.
At the same time, remember to remind them about what makes your business outshine other competitors.
Upon arrival, potential buyers should feel as if they’ve escaped reality, if only for a moment.
Not only does this enhance their overall experience, but it creates a brand that people will remember.
Just as a magician uses “magic” to create something out of nothing, you can start up a business from scratch. The hard part is creating something that is sustainable.
But building an enticing environment, either physical or digital, that your customers can get lost in can make all the difference in terms of long-term success for your business.